Dispatching the problems in implementing mobile payment services from consumer attitude perspective

<span>Due to the abundance of internet and e-commerce (electronic commerce), an excessive amount data has been generated causing overload information current network infrastructure. As attempt solve this problem, there is a shift mobile payment in field E-commerce. Thus, it essential study adoption level such service for global markets general Vietnamese market specific. In paper, we consumers' attitude toward payment, investigated with theory planned behavior (TPB) from three perspectives, namely consumer innovativeness, perceived benefit, risk. Accordingly, are six hypotheses proposed service. Thanks structural equation modeling (SEM) method, population 250 users was analyzed confirm five out hypotheses. It drawn that correlated positively innovativeness while being negatively Besides, resulted model can elucidate approximately 49% intention reuse service.</span>